Online Casino Affiliate FAQ

Thinking of becoming an online casino affiliate? Well if you’ve got questions, we’ve got answers! Take a look at our below list of frequently asked questions to help you find what you are looking for.

What is a casino affiliate program?

A casino affiliate program is a partnership program where you earn commissions based on the wagering activity of players that you refer to an online casino via the use of banners, text links, and other approved methods of content delivery.

What does a casino affiliate do?

Affiliates place their unique tracking IDs on their website or other marketing campaigns in order to drive referrals to online casinos. This can be done with simple text links, banners, popups, and so on supplied by the casino’s affiliate program. Then, all you have to do is get traffic to their website and then refer those visitors to the with those unique affiliate links.

Does it cost money to join an affiliate program?

No, joining casino affiliate programs is free. If any program tries to charge you money to join, it’s not legit – run.

How do I join an affiliate program?

Most casinos have a link at the bottom of their website labeled “Affiliates” or “Affiliate Program”. Simply fill out our application form and you will be contacted regarding your acceptance into the program. If your application is accepted, you will receive an email containing your unique affiliate ID and login credentials. Using the provided login credentials you will have access to all our affiliate program’s resources in addition to online reporting.

I don’t have a website. Can I still apply?

It’s definitely easier to get accepted with a casino website. Most programs will still review potential offline campaigns on an individual basis. You’ll probably need to submit an offline marketing plan outlining your target market, scope, potential, demographic and any previous marketing campaigns you have experience with.

Can I participate in more than one affiliate program?

Of course. Most affiliates partner with dozens to casinos in order to target various markets more effectively.

Am I guaranteed payment for placing the casino’s banners on my website?

No. You will earn commissions on the Total Net Revenue from each player you refer after they join and deposit. Simply promoting a gambling site does not guarantee payment.

How many links can I have?

You can have as many links to the UC Affiliate program as you want. The more links you have, the better the likelihood that visitors will click through to the UC Affiliate program brands.

Where do I get banners and content?

Once we’ve accepted your application, we’ll set up your account and send you unique login information for your new affiliate account. Using your affiliate login you can retrieve banners and content in addition to online reporting.

How do affiliate programs know that a player came from my website?

Gambling sites use cookies to track referrals. When a visitor to your website clicks through to an online gambling site you’re promoting through a banner or text link that contains your unique tracking ID, a cookie is dropped on their computer. This cookie tells the casino where the player came from so that you’re credited with the referral.

Some gambling sites offer unique bonus codes that you can use in offline campaigns or on your website as an alternative way of getting credit for players.

Do I earn commissions on my own deposits or wagers?

Not usually. Most gambling sites say that you cannot earn commissions on your own account. If you sign up an account through an affiliate program as a referral of yourself, your account will be removed from your referral portfolio.

What is negative carryover?

Negative carryover means that if you have a negative balance, it carries over to the next month.